The Challenge:

The launch campaign for Alcohol - free AXID^® Oral Solution needed to challenge pediatricians to choose "new" and "unfamiliar" over the gold standard in GERD treatment.

The Answer:

Through the development of 3 - D model illustrations, compelling copy, and a logo that instantly conveys "strength", "protection", and "accomplishment", the agency created a fun campaign that gained immediate recognition, established the credibility, and clearly positioned the brand as a serious player in the pediatric GERD market.