The Challenge:

Develop a comprehensive, interactive program that covers all indications for one of the most widely prescribed antibiotics in the world.

The Answer:

An interactive program comprised of several disease - state specific modules, unified by a consistent, clinical look.

The agency began with a fresh clinical look that was flexible enough to encompass a wide range of information. Comprehensive outlines were developed based on an immense library of clinical data. As this project progressed, the client decided to change direction and develop smaller modules to target specific disease states.