The DynaCirc CR® logo was created to bolster the brand's core message - 24 - Hour Hypertension Control ... With Positive Cardiovascular and Renal Effects, combined with the convenience of once - daily dosing. Visually, the abstract graphic of the vascular tree with "flying spheres" symbolized the decrease in blood pressure that comes with DynaCirc CR® therapy. The "flying spheres" were further reinforced in the logo itself, and helped to create a positive and appealing identity for the brand.
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